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The Three Laws of Performance is a National Bestseller

March 04, 2009

Wednesday, March 4, 2009 – The newly-published THE THREE LAWS OF PERFORMANCE:  Rewriting The Future Of Your Organization And Your Life by Steve Zaffron and Dave Logan reached the number two spots on both the Wall Street Journal Business Best Sellers list and USA Today’s Money Best Sellers list within two weeks of being published.  The book shows companies how to revive people's passion for accomplishment and create a pathway to unprecedented organizational and personal success.  At a time when most American businesses are under high financial duress, with both budget and staff cuts, THE THREE LAWS OF PERFORMANCE is more important than ever.

The popularity of THE THREE LAWS OF PERFORMANCE has created demand in countries beyond the United States.  Translations are planned for China, Turkey, the Netherlands, Brazil, and Japan where the book is expected to be published later this year.

Zaffron, who is CEO of the global consultancy the Vanto Group, and Logan, who is on the faculty at the Marshall School of Business, take readers through each of the Three Laws and explain how to apply them to initiate transformation.  The Laws are:

Law 1:  How People Perform Correlates To How Situations Occur To Them –The First Law rejects the concept that people do what they do because of a common understanding of the facts.

Law 2:  How A Situation Occurs Arises In Language – Untying the knots of language begins with seeing that no matter what is said, other communication is carried along with it.  

Law 3:  Future-Based Language Transforms How Situations Occur To People
 – When language is future-based, it has the power to craft vision, and to illuminate the blinders that prevent people from seeing possibilities.  

The key to transformation, Zaffron and Logan explain, is designing a future not to solve a single problem, but to create systematic change that impacts everyone.  Readers learn how the CEO of a New Zealand steelmaking company turned around his business and made it an industry leader in just one year; how the head of a U.S. athletic-shoe manufacturer led a 500-member team in transforming the company and eventually selling it for $3.78 billion; how Brazil’s largest petroleum company overcame negativity to achieve the biggest process integration success in history; how a major Japanese housing manufacturer learned to thrive despite the poor economy; and how a South African platinum mine improved its safety performance by 57% in one year.

In commenting about THE THREE LAWS OF PERFORMANCE, Archbishop Emeritus Desmond Tutu, Nobel Laureate, said, “This book, filled with insights, real-life encounters and experiences, shows us how we may do this work of transformation.  Applicable in the corporate, labour, political and civil society sectors – Steve and David have written an inspiring, practical book that will assist all who seek to rewrite the future of our world.”

THE THREE LAWS OF PERFORMANCE:  Rewriting The Future Of Your Organization And Your Life is A Warren Bennis Book published by Jossey-Bass, A Wiley Imprint, and is available for $29.95 at bookstores everywhere.

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Contact:  Felicia Sinusas, Jane Wesman Public Relations, 212-620-4080 x14, felicia@wesmanpr.com.

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